The best political ads aren’t political at all.
AMERICANS HATE POLITICAL ADS.
So Do We
Americans hate “political” ads. So we don’t make them.
Voters are looking for real people to serve them. People with a story, a vision, an idea. People who say what’s true, say it clearly, and mean what they say.
We don’t use political tropes or cliché’s. We don’t make “political” ads. We’re not a political agency.
We make great advertising – clear, honest, authentic, effective.
We understand technology, targeting and data. But we understand people, too. And that makes us different.
If you need great advertising, not political advertising, then let Bullhorn show you the difference.
OUR PHILOSOPHY
Research. Adtech. People.
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We understand polling, research, targeting, and big data. We use the latest adtech tools and platforms to target your ads to your voters across multiple channels.
But we understand people too.
Great advertising tells a story – both positive and negative. We work with you to develop your story, to see your vision, to understand your opponents.
Then we bring those stories to life on the screen. In a way that is interesting, compelling, emotional, never boring. We build a narrative arc for your campaign with ads that are honest and authentic. Sometimes tough. Always effective.
OUR STUFF
Authentic. Emotional. Tactical. Tough.
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Jefferson Shreve’s Playlist
From down 24 to a win by 41. In just 5 weeks. Watch the ad campaign that did it.
Ralson “Gone”
"Gone" named the best Public Affairs campaign of 2022.
Drowning
“Powerful. Creative. Thoughtful. Our ad campaign captured voter’s real concerns about taxes and corruption. And turned the race around.”
–Former Congressman Hal Daub, “Don’t Go Back Omaha”
Desi’s got a Secret
“Our ad campaign was creative, powerful, it broke through. Outspent 5-1 and trailing, we won a victory no one initially thought was possible.”
– Leslie Jacobs, NotForSaleNOLA.com
Father Loecker
“Ryan’s ad campaign for our bipartisan effort was terrific – he really captured the human emotion behind our cause. As a democrat, I’d much rather work with him, than against him.”
Exceptional
Who you are and where you came from matters to voters. Luisa del Rosal, an immigrant from Mexico, explains why she's running as a Republican.
Boots
With a visual metaphor and a solid punchline, "Boots" introduced voters to Ted Howze. Wait for it. . .
Melissa
Stop Houston Murders Playlist
Starting with Aimee's heartbreaking story, watch the ad campaign that broke liberals' lock on Houston criminal courts. And saved lives.
Stop Houston’s Murder “Aimee”
Aimee lost her brother to a murderer out on bond. Watch the ad that changed criminal courts in Houston.
The Right Thing
OUR INSIGHT
The best political ads aren’t political at all.
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Ryan Horn
spent 10 years in commercial advertising and communications, before returning to political advertising in 2015.
That sensibility informs all of our creative work at Bullhorn. We know that great advertising is partly data, targeting and technology. But mostly, it’s about people .
To win the tough races, it’s not enough to inundate voters with the same old political ads they don’t like and won’t believe. We help you connect with voters on a human level. We tell your story. Honest, authentic and true.
